Job Description

Digital Marketing Lead (Full-Time)
Join Coinbase, a leading cryptocurrency platform, as a Digital Marketing Lead in New York City. This role is perfect for enthusiastic individuals who are fresh graduates or have up to 2 years of experience in digital marketing. As a Digital Marketing Lead, you will play a crucial role in driving brand awareness, lead generation, and customer engagement across various digital channels. If you’re passionate about digital marketing and want to work in a dynamic and innovative industry, this is the opportunity for you!

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels like social media, email, PPC, and content marketing.
• Collaborate with creative teams to develop engaging marketing materials tailored to different audiences.
• Analyze the performance of marketing campaigns using tools like Google Analytics and provide actionable insights.
• Research and identify trends in the cryptocurrency industry to align marketing strategies.
• Manage Coinbase’s online presence and reputation across platforms to maintain brand consistency.
• Coordinate with internal teams to support promotional efforts and product launches.
• Monitor competitor activities and market trends to enhance campaign effectiveness.
• Report campaign metrics to stakeholders and recommend improvements for future strategies.

Requirements

For Freshers (1 Year of Experience):

• Bachelor’s degree in Marketing, Business, or a related field.
• Basic understanding of digital marketing strategies such as SEO, SEM, and social media marketing.
• Familiarity with marketing tools like Google Analytics, Hootsuite, and Mailchimp.
• Strong written and verbal communication skills.
• Capacity to work freely and as a component of a group.
• Eagerness to learn and adapt to new marketing trends and technologies.

For Junior Candidates (2 Years of Experience):

• Proven experience in managing digital marketing campaigns.
• Solid knowledge of marketing automation tools and analytics platforms.
• Hands-on experience in content creation, A/B testing, and audience segmentation.
• Understanding of paid advertising platforms like Google Ads and Facebook Ads.
• Strong analytical and problem-solving skills to interpret data and optimize campaigns.
• Passion for cryptocurrency, blockchain, or financial technology.

Preferred Skills

• Basic knowledge of the cryptocurrency market or financial technology industry.
• Proficiency in tools like SEMrush, Ahrefs, and Canva for campaign management and content creation.
• Creative mindset with attention to detail.
• Certification in Google Ads or digital marketing (preferred but not required).