Content Marketing Manager (Full-Time)
Samsara is looking for a talented and motivated Content Marketing Manager to join our marketing team in Rochester. This junior-level role offers an exciting opportunity to create compelling content that drives brand awareness, engages target audiences, and supports lead-generation efforts. As a key member of the marketing team, you’ll help shape the voice of our brand and play a critical role in sharing our story.

Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content, including blogs, articles, case studies, social media posts, and newsletters.
• Collaborate with internal teams to ensure consistent messaging across all platforms.
• Conduct market research to identify content opportunities and trends.
• Optimize existing content to improve search rankings and engagement metrics.
• Analyze content performance using tools like Google Analytics and provide insights to improve future strategies.

Requirements

• Four year college education in Showcasing, Correspondences, News-casting, or a connected field.
• 1-2 years of experience in content marketing, copywriting, or a similar role.
• Strong writing, editing, and proofreading skills with a focus on detail and clarity.
• Information on Website design enhancement standards and best practices for content advancement.
• Familiarity with content management systems (e.g., WordPress).
• Basic understanding of analytics tools like Google Analytics or SEMrush.
• Ability to multitask, manage deadlines, and work independently.

Skills & Experience

• Capability in web-based entertainment stages and the board devices (e.g., Hootsuite, Support).
• Experience working in B2B or SaaS industries is a plus.
• Strong organizational and project management skills.
• Creative thinker with a passion for storytelling and marketing.
• Knowledge of email marketing and CRM tools (e.g., HubSpot, Mailchimp).