Token Metrics is seeking a talented and enthusiastic Group Product Marketing Manager to join our team on a part-time basis. As a Group Product Marketing Manager, you will play a pivotal role in driving the marketing strategies and execution for our cutting-edge products in the fintech and AI domains. You will collaborate closely with cross-functional teams, including product development, marketing, and sales, to craft compelling product positioning, enhance brand visibility, and fuel customer engagement.

This role offers the opportunity to work in a dynamic and innovative environment, where your ideas and creativity will directly impact the success of our products. If you are passionate about technology, fintech, and product marketing, this position is ideal for you.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies to drive product adoption and growth.
• Conduct market research and competitive analysis to identify customer needs, trends, and opportunities.
• Collaborate with product teams to define clear product positioning, messaging, and value propositions.
• Make convincing showcasing materials, including handouts, introductions, contextual analyses, and site content.
• Plan and execute product launches and promotional campaigns to enhance market presence.
• Track and measure the performance of marketing initiatives, using insights to optimize future strategies.
• Build and maintain relationships with customers and industry influencers to drive brand advocacy.
• Stay updated on industry trends and innovations to keep Token Metrics at the forefront of the market.

Requirements

• Four year certification in Promoting, Business Organization, or a connected field (or comparable experience).
• 1-2 years of experience in product marketing, preferably in fintech, SaaS, or a related industry.
• Strong understanding of marketing principles, strategies, and digital marketing tools.
• Phenomenal verbal and composed relational abilities with an eye for detail.
• Ability to conduct in-depth market research and translate findings into actionable strategies.
• Proven experience in developing product positioning and go-to-market strategies.
• Self-spurred, coordinated, and ready to deal with different errands in a quick moving climate.

Preferred Skills and Experience

• Familiarity with fintech, AI, or blockchain technologies is a plus.
• Hands-on experience with marketing tools like HubSpot, Google Analytics, or similar platforms.
• Knowledge of social media marketing, email marketing, and content marketing strategies.
• Creative problem-solving skills with the ability to think strategically and execute tactically.
• Strong interpersonal skills to collaborate with diverse teams and stakeholders.
• A passion for technology and a keen interest in staying updated on market trends.

Why Join Token Metrics?

• Opportunity to make a meaningful impact on the growth and success of industry-leading products.
• Adaptable parttime timetable to adjust work and individual responsibilities.
• Be part of a company that values creativity, collaboration, and professional growth.